Is the process of writing the word content of an advertising copy. The copywriter is a poet and writer that applies principles embedded in fields like psychology, consumer behav... (more) Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold o... (more)
A brand can be likened to a sheep in a fleet, facing an upcoming battle. this metaphor provides some insights into the brand management problem and the cast of characters.
the brand manager is the captain of the ship, who must know where his/her ship is going and keep it on course. the other bran... (more)